Yesterday a party called “The Best Party” won a victory in the Icelandic capital Reykjavík. The Best Party’s leader, Jón Gnarr, is a well known comedian and actor in Iceland.
The Best Party, founded by comedian Jon Gnarr, secured 34.7% of the vote, ahead of the Independence Party’s 33.6%.
Its campaign video featured candidates singing to the tune of Tina Turner’s “Simply The Best”.
Key pledges included “sustainable transparency”, free towels at all swimming pools and a new polar bear for the city zoo.
The party also called for a Disneyland at the airport and a “drug-free parliament” by 2020.
As well as specific pledges, its video promised change, a “bright future” and suggested that it was time for a “clean out”.
The video highlights in my opinion the Best Party’s strategy by using humor to connect with the common man. Instead of using typical voting slogans they use humor to get people to think about their choices in a new and different way.
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